IBM Using Maven for US Open Sponsorship
August 30th, 2007 | Posted by Kristen Fergason
In what is an extraordinarily unique use of Internet TV, IBM this week launched its video channel off of the US Open’s home page which combines content, advertising, and sponsorship. And it’s really interesting.
If you go to the US Open site and then click on the ibm.com/usopen link, you’ll see organizers of the US Open and well as fanatical fans being interviewed regarding their passion for tennis. In addition, you’ll learn how IBM has enabled the US Open to innovatively deliver up-to-the-minute tennis news using tools such as ”point tracker”.
You’ll also learn a whole lot more about how IBM is enabling other innovators to realize their technological ambitions.
And it’s all being delivered to you via Maven’s player and publishing platform for the richest end-user experience available.
