Yahoo! Acquires Maven Networks
February 12th, 2008 | Posted by Hilmi Ozguc
When I co-founded Maven Networks it was with a singular vision that video would be critical to the future of the Internet. Throughout the last few years we have focused and improved on that vision with important contributions from our employees, our customers and our partners — through dedication and hard work, we have made Maven synonymous with Internet TV. Today, Yahoo!, one of the world’s most premier brands and leading global Internet companies, has validated our strategy & execution with the acquisition of Maven Networks. This is a huge win for Maven, Yahoo! and the online industry at large.
The combination of Maven Networks with Yahoo!’s own vast technology resources, deep industry relationships, and huge global audience will deliver an unrivaled video publishing, syndication and advertising solution. Yahoo! will be investing in the growth of Maven’s overall video business, its technology platform, infrastructure and, above all, its people. The combination of Yahoo! and Maven Networks paves the way for the creation of even more advanced video content monetization and distribution capabilities for media companies and advertisers worldwide.
This is the next stage of the vision we have worked so hard to implement. Our customers have spoken, the market has spoken, and now our vision is validated with this acquisition. This deal makes great sense for Yahoo! to further grow its multi-billion-dollar advertising business, as its advertisers and publishing partners are looking for more advanced and highly scalable video solutions. The Maven platform will now be serving an audience size that is unparalleled, 500 million visitors every month around the world, and be at the disposal of a premium roster of advertisers and publishers.
Yahoo!’s intent is to build upon all Maven business relationships and expand on those with additional product and service offerings. We look forward to working with Yahoo! to continue to deliver exceptional video capabilities and experiences beginning today.
Hilmi.
