A Big Day for Maven Networks
October 15th, 2007 | Posted by Kristen Fergason
Today is a big day in the life of Maven Networks. It’s true, I’ve been here just shy of 90 days. There may have been other big days before this one. But for me, a recent roster addition here at Maven, it’s the biggest day I’ve experienced.
It’s not everyday you get to:
- announce a breakthrough online video advertising product,
- announce an industry-supported online video advertising forum,
- watch a major media customer launch a highly anticipated video-centric web site served up with your technology.
What’s even better is that these announcements barely break the surface of what’s going on here at the Maven offices in Cambridge. The online video industry is uncharted territory - fresh and full of innovation. There is an incredible amount of excitement surrounding every inch of progress that is made.
Yes, it is a big day for Maven Networks.
I bet you can’t wait to see what’s coming next.
IBM Using Maven for US Open Sponsorship
August 30th, 2007 | Posted by Kristen Fergason
In what is an extraordinarily unique use of Internet TV, IBM this week launched its video channel off of the US Open’s home page which combines content, advertising, and sponsorship. And it’s really interesting.
If you go to the US Open site and then click on the ibm.com/usopen link, you’ll see organizers of the US Open and well as fanatical fans being interviewed regarding their passion for tennis. In addition, you’ll learn how IBM has enabled the US Open to innovatively deliver up-to-the-minute tennis news using tools such as ”point tracker”.
You’ll also learn a whole lot more about how IBM is enabling other innovators to realize their technological ambitions.
And it’s all being delivered to you via Maven’s player and publishing platform for the richest end-user experience available.
