NEW! Maven Internet TV Advertising Platform™

Dynamic Ad Insertion Engine

Intelligent and optimized insertion of advertising within a video stream. Patent-pending technology automatically determines optimal ad insertion points in real-time based on publisher-defined rules that include variables such as current and historical viewer session time, video clip length, average view time of clip, clip popularity and viewer demographics.

Drag-and-Drop Rules Builder

Quickly and easily create simple to sophisticated ad insertion rules in a highly visual and intuitive drag-and-drop interface. Create and deploy simple rules based on single variables such as video clip length or more sophisticated, nested rules using multiple variables and conditional statements.

Interactive Ad Formats

Designed from the ground up to take advantage of the interactivity and measurability of Internet TV, these non-proprietary ad formats are designed to give advertisers and agencies more creative freedom and consumers a less invasive, more controlled viewing experience.

Interactive Ad Toolkit

Conveniently packaged set of ad format specifications, samples and documentation that make it simple and easy for advertisers and agencies to start unleashing their creative freedom directly within the Flash Authoring environment.

Insightful Ad Analytics

New ad formats require new ways to measure effectiveness and consumer engagement levels. Pre-built reports and detailed analytics provide actionable insight into ad creative performance, consumer response and engagement levels in a highly visual and easy-to-understand manner.

Flexible Cue Point Editor

Designed for granular control over ad insertion points, the Cue Point Editor allows publishers to manually identify insertion points within a video clip in a highly intuitive and visual interface. Ideal for inserting traditional TV ads in long form video content, hot-spotting video for product placement overlays, or reading in cue points placed by 3rd party editing systems, the Video Cue Point Editor provides the ultimate in ad placement flexibility and simplicity.

Advanced Inventory Management & Forecasting

As new inventory is unlocked through Maven's Dynamic Ad Insertion Engine, it's imperative that your ad operations and ad sales teams can accurately manage, forecast and sell available inventory. Using advanced time series algorithms, historically collected information and insertion rule sets, inventory forecasts can be generated that provide high-levels of visibility into your inventory.

Pre-Configured Ad System Connectors

Out-of-the-box support for leading ad management systems such as DoubleClick DART for Publishers, DART In-Stream and Atlas AdManager. Support for other ad systems and networks can be added utilizing Maven's custom ad connector service.

Creates New Inventory

Instantly unlock new inventory where none existed before. Go well beyond the limitations of pre and post roll inventory opening up a whole new world of revenue opportunity for your ad sales team.

Enables More Engaging, Effective Ads

Repurposed TV ads simply fail to deliver the results you'd expect given the inherent capabilities of Internet TV. Unleash advertiser and agency creative freedom allowing them to deliver new ad creative formats that carry higher CPMs and engage consumers in ways simply not possible before.

Provides Better Consumer Experiences

Today's pre and post roll video ads can drive consumers away from your content quickly. Providing consumers with more control over their advertising, less invasive formats and a well balanced content-to-ad ratio results in high consumer loyalty that keeps them coming back for more and your traffic increasing.

Leverages Existing Investments

You've made significant investments in your existing technology infrastructure and invested countless hours in defining and optimizing your ad sales and operational workflow and processes. The last thing you want to do is throw it all out and start over. With out-of-the-box support for major ad management systems like DoubleClick and Atlas, everything stays the same — from creating campaigns and ad creative to serving ads and billing advertisers.

Easy Media Ingestion, Rich Player Templates, Ad Network Integration, and beyond. Discover all the features that make Maven Internet TV Core Services the key to the platform.